Advertisement
Can you identify these companies just by their logo? Many of you didn't even have to think twice. Companies are constantly designing new ways to attract new consumers and customers. A huge way they do so is through advertisement. Ads range from small to large, with many words or none at all. Lots of businesses use a specific image that will stick with the consumer, called a logo. For example, consumers will likely be more interested in buying from a company whose image stands out in their mind. They feel comfortable with knowing everyone buys from there. It's also easier to pair a name and service together when you can remeber a specific logo. Corporations like McDonald's use the famous golden arch to bring in hungry people, even when they're not hungry! Their logo has become so known that they really don't even need to put 'McDonalds' on the sign. Trademarks like these are crucial for top sales of a product. If you have a unique logo, you are already ahead of your competition. Consumers need eye catching ads that will draw them in. This means jobs in advertisement are in high demand. People like graphic artists and designers are constantly collaborating ideas for the next big product. They have to attract the buyer simply with words or art. Sounds like a lot of pressure to me. On the contrary, being in this field can be very rewarding. Designers have the opportunity to have their 'art' on display all around the world. Advertisements are literally everywhere. For instance; posters, billboards, packaging, signs, buildings, commercials, websites, and magazines are some forms of it. And that's not even all kinds of advertisement! Have you ever thought about the people who actually design every one? Well, each and every one of them are artists. They bring an idea to life and persuade the consumer that they can't live without that product or service.











